USP
Basaltic wool is a versatile material and is the basis of all our divisions. With approximately 11,500 passionate colleagues from 38 countries, we are the world leader in solutions based on basaltic wool, from general building insulation to acoustic ceilings, from exterior cladding systems, to horticultural solutions, from fibers created for industrial use, up to insulation for the shipping industry and marine platforms.
Technology based on sustainable development, from energy consumption and noise pollution, to fire resistance, water deficit and flooding.
The initial investment of over 50 million euros in Romania, using local raw material. We created jobs locally - 150 directly, as well as another 300 indirectly, for services and logistics.
Communication Objectives
The concept message should convey the idea of Grand Opening to all target segments and make them realize the brand attributes and the commercial attributes of the factory in a simple, memorable way.
Make people join the event. The campaign (mainly the KV) should not be a product advertisement, but a powerful trigger to motivate people to come at the Grand Opening of the Rockwool Factory in Ploiesti.
